The Georgia Department of Behavioral Health and Developmental Disabilities Office of Behavioral Health Prevention (DBHDD/OBHP) was awarded the State Opioid Response (SOR) grant from September 2018 to September 2020, by the Substance Abuse Mental Health Services Administration (SAMHSA). The funds are being used to address the opioid crisis by further increasing access to treatment, reducing unmet treatment needs, and reducing opioid overdose-related deaths through the provision of prevention, treatment, and recovery activities. The SOR initiatives collaborate with a variety of organizations to deliver evidence-based strategies, practices, and programs. Georgia’s eight SOR initiatives include:
- Opioid Prevention Media Campaign
Opioid abuse or misuse can happen to anybody. Often people who may not be looking for opioid abuse prevention information are most at risk for abuse and addiction. This is why SOR is promoting opioid abuse prevention messages on public transportation systems, billboards, movie theaters, online, and mobile apps. Instead of using traditional fear tactics, SOR is taking a positive approach to messaging and focusing on healthy choices people can make to prevent opioid abuse.